Sandrine and Jo
Sandrine & Jo, a new cosmetics company, approached our studio with the goal of creating packaging that would stand out in a crowded market and appeal to their target audience of environmentally-conscious women in their 20s and 30s. We started by conducting research into the latest trends in cosmetic packaging and identifying key design elements that would appeal to the target audience. We also considered the materials and manufacturing methods that would be most sustainable and cost-effective.
Based on our research, zk5 studio designers created a range of packaging options that used natural, biodegradable materials and featured minimalist, clean designs with muted pastel colors. We incorporated unique textures and embossing to create a tactile experience for the consumer, and ensured that the packaging was both functional and visually appealing. The resulting packaging design successfully communicated the S&Js commitment to sustainability and appealed to the target audience, helping to establish the brand as a trusted and desirable option in the competitive cosmetics market.
